Description of session: 

Dive into the ever-changing sales landscape in our interactive workshop. We'll explore past, present, and future sales trends, equipping you with knowledge to shape your strategy.

Research-Driven Insights: Learn about the latest findings in sales, transforming data into actionable strategies.

Value Co-Creation: Learn to engage with customers collaboratively, revolutionizing traditional selling tactics.

Practical Application: Gain from real-world examples, directly applicable to your sales approach.

This session is an interactive workshop on sales innovation. Perfect for both seasoned professionals and newcomers, it's an opportunity to redefine your approach and lead in the evolving world of sales. 

Who should attend this session?

Sales and Marketing Professionals, Sales Managers, Account Managers, Marketing Managers

what can participants except as key learnings of this session

Trends Analysis: An understanding of past, current, and future trends in sales. This provides a historical context and insights into how the sales landscape is evolving.

Research-Based Knowledge: Key findings from the latest sales research. This helps in understanding the underlying factors driving changes in the sales environment.

Value Co-Creation Techniques: How to move beyond traditional selling tactics and engage in collaborative value creation with customers. This approach fosters stronger relationships and more effective sales outcomes.

Practical Application: Real-world examples and case studies. Participants will see how theoretical concepts are applied in actual sales scenarios, offering practical, actionable strategies they can implement.

Short bio about the lecturer(s) (include a title that we should use in the marketing of the event.

Régis Lemmens is a professor who teaches Sales and Marketing at the Antwerp Management School (BE). He is also a sales strategy consultant and works with organisations such as BNP Paribas Fortis, Bekaert, AG Insurance, Barco, Pfizer, Athlon, Novartis, and Tessenderlo Group. 

Régis believes that the role of salespeople is to co-create value with their customers rather than sell value to their customers. This came from a research project he started in 2009 with the Tias Business School and the Sales Management Association in the Netherlands entitled the ‘Future of Sales’ which led to the publication of a book entitled ‘From Selling to Co-Creating’, a Tedx conference entitled ‘Sales 2020’, and a publication in the Harvard Business Review in Poland entitled ‘Entrepreneurial Selling’.  

He is also the author of several sales books entitled, ‘Handbook of Strategic Account Management’ and ‘'Sales Management, Strategy Process and Practice, Fourth Edition’.
 

Régis holds a Master’s in Science Degree from the Southbank University (UK), a master’s in business administration degree from the Surrey University (UK) and Ph.D. in Sales from the Robert Gordon University (UK). 

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