Summary
- Senior Product & Marketing expert (more than 20 years of B2B Marketing & Commercial strategy) with deep expertise in professional services, high-tech & ICT, transport & logistics and industrial services segments.
- Insights in various domains such as new product development (NPD), product management & product marketing, sales & account management, branding & corporate communications as well as market/business development (new products & services launches - local and Eur. Level)
- profound expertise in most parts of 360° marketing communications, incl. digital marketing, marketing automation, funnel & lead nurturing processes, social selling, etc.
- Strong project management competences to deliver successfully ‘on time & within budget’ different marketing, launch and change projects.
Professional experience
Director - founder
CapitalM bvba , Herent
From October 2003 to Today